Over the last year & a half we have been continuously tracking the rise of HTML5 compatible video across the web. This is the fourth installment in the series & we’ve got the most recent results to share.
- H.264 is becoming the industry standard for playing video & is the market leader at 80%.
- WebM has little traction (less than 2% of out index).
- Ogg Theora hasn’t grown significantly.
- Flash is no longer being developed for mobile.
H.264 is currently the dominate native video format and continues to be broadly adopted.
The trends we are seeing:
- A wider variety of smaller and mid-level video sites now support HTML5.
- Android Tablets like the new Amazon Kindle show strong initial engagement, similar to iPad.
We used MeFeedia’s video index for this analysis (around 50M videos from 30K video sources). Our final tally included only video that can be delivered within HTML5′s “video” tag. In the vast majority of cases, this means videos that were encoded in H.264.
Our Video Index
MeFeedia’s index encompasses videos from many sources (over 33,000 different sources). This includes a number of content partners such as Hulu, CBS & ABC as well as video from popular sites including YouTube, Vimeo, DailyMotion & more.