HTML5 Video Available on the Web – October Update
Last May, we took a look at how much HTML5 compatible video is out there. 5 months on, we figured now it would be worth taking another look.
HTML5 compatible video available on the web is still experiencing substantial growth & the rate of adoption is picking up.
Some Discoveries We Made
- 54% of web video is now available for playback in HTML5. Double in 5 months.
- Flash remains the dominant player within desktop environments.
- Mobile is driving HTML5 video adoption. HTML5 compatible (H.264 mostly) video is the most common format for mobiles (inc. iPhone, iPad and Android).
- Publishers & platforms now offer iframe embeds, allowing them to switch players dynamically, depending on the access device.
Embeds Go Device Agnostic
Embeds are now using the frame tag insted of the standard “object” tag. By providing this new code, the source can serve a video format that is supported and optimized for each device.
- Vimeo defaults to iframe embeds with their Universal Player
- DailyMotion provides iframe embeds in “beta“
- Blip.tv now supports HTML5 and soon will offer embedded HTML5
- YouTube is also supporting the iframe embed, but mainly in testing at this time.
New Trends
Alongside mobile growth, we expect that most video sites will follow this trend. We are also seeing an increase in ad formats, services, advanced players & the use of canvas combined with video.
Our Methodology
We used MeFeedia’s video index for the analysis. With some of the larger sites where we may not index every video, we took the data that we had and extrapolated (based on very large data sets – millions of videos).
Our final tally included only video that can be delivered within HTML5′s “video” tag. In the vast majority of cases, this means videos were encoded in H.264.
Our Video Index
MeFeedia’s index encompasses videos from many sources (over 33,000 different publishers). This includes a number of content partners such as Hulu, CBS & ABC as well as video from popular sites including YouTube, Vimeo, DailyMotion & more.
[...] search engine MeFeedia, for instance, now says that 54 percent of Web video is now compatible with HTML5. That’s [...]
[...] According to MeFeedia, 10 percent of all video on the Web was HTML5 compatible in January 2010. That grew to 26 percent in May, right around the time the iPad was released. [...]
[...] MeFeedia διηξήγαγε έρευνα και βρήκε ότι το 54% του βίντεο στο διαδίκτυο [...]
[...] » noticia original [...]
[...] This post was mentioned on Twitter by MeFeedia, Mats Staugaard, Hacker News YC, Devlon Duthie, Marius Myklebust and others. Marius Myklebust said: RT @matsbs: 54% av web video er nå HTML5 kompatibelt. Mot 10% i januar i år. iPad-effekten. http://j.mp/anyRGL [...]
[...] viewed online. The research shows that the amount of video viewable in an HTML5 video player has doubled in the last five months and now accounts for 54 percent of all video content [...]
[...] MeFeedia has released an interesting piece of [...]
[...] [...]
It’s iframe (inline frame), not iFrame.
Don’t overdose apples.
Thanks for that. Fixed.
Do you index any porn sites?
Some users add adult to the site. Adult videos were not included in the count.
[...] View full post on Hacker News [...]
[...] con mirar el gráfico de MeFeedia. Buscar [...]
[...] via HTML5 Video Available on the Web – October Update. [...]
[...] 54% of Web Video is now available in HTML5 http://blog.mefeedia.com/html5-oct-2010 [...]
[...] HTML5 Video Available on the Web – October Update. This entry was posted in Geekery. Bookmark the permalink. ← 7 tips to organize your [...]
[...] McFeedia via GigaOM [...]
Not all video should or can be converted to HTML5. Linear streams of video should use HTML5 on mobile, but interactive video or vector-based Flash either doesn’t convert, sacrifices quality or uses more resources (filesize).
I understand the need for HTML5 video as an alternative, but I don’t think it is smart as the one and only option (killing Flash) when certain videos become inaccessible. I thought accessibility was the goal. Not killing a competing format.
Our goal is neither to defeat nor enable victories in anyway, perceived or otherwise.
We try to be a format-agnostic video site where possible. We index the videos that publishers and distribution channels produce. The people that visit mefeedia.com are not really interested in format wars, they want to watch video the way they want (be that Desktop/Mobile/TV/etc).
For us, the goal is to be the consumer and enjoy watching video.
[...] look at the graph from MeFeedia. [...]
[...] HTML5 Video Available on the Web – October Update "This is your life – are you who you want to be?" Learn all you need to know about [...]
[...] MeFeedia 刚发布了一份调查数据显示：54% 的网页视频现在都已兼容 HTML5 [...]
Since Firefox and Opera users can’t view HTML5 video with the H.264 codec, it would be interesting to see how much of that video is viewable in the Ogg Theora format. I see many sites reporting off the news reported here missing these facts and mixing up H.264 with HTML5 video.
Matthew, we will look up some ogg stats specifically & get back to you.
[...] MeFeedia: “HTML5 Video Available on the Web – October Update”, by Frank C. Sinton, October [...]
Oh wow, who comes up with this stuff ufr.
http://www.anonymize.it.tc
[...] frothy again today about a blogpost from a firm which indexes videos hosted on a set of video sites. The followup headlines are rather [...]
[...] the idea that online video meant having to be “HTML5 compatible. Video search engine MeFeedia took a look at some figures and says now, October 2010, that 54% of web video is available for playback in HTML5, that number [...]
[...] Flash is dying and nowhere is this more clearer than with mobile video. MEFEEDiA has released a report showing the rapid rise in the adoption of HTML5 video, especially on mobile devices such as the [...]
[...] Some Discoveries ● 54% of web video is now available for playback in HTML5. Double in 5 months. ● Flash remains the dominant player within desktop environments. ● Mobile is driving HTML5 video adoption. HTML5 compatible (H.264 mostly) video is the most common format for mobiles (inc. iPhone, iPad and Android). ● Publishers & platforms now offer iframe embeds, allowing them to switch players dynamically, depending on the access device. Read More [...]
[...] and more than 2X in the past 5 months, according to a report by web video cataloging service MeFeedia today. An estimated 54% of online video is now available in HTML5, generally in addition to [...]
[...] [MeFeedia] [...]
[...] [MeFeedia] [...]
[...] MeFeedia 刚发布了一份调查数据显示：54% 的网页视频现在都已兼容 HTML5 [...]
[...] Source [...]
[...] 消息來源 [...]
[...] 54% of Online Video in HTML5 http://blog.mefeedia.com/html5-oct-2010 [...]
[...] [MeFeedia] [...]
[...] Los nuevos informes sugieren que el 54% de todos los videos en línea son ahora compatible con HTML 5 (en su mayoría H.264), lo que significa que el IPAD, el iPhone y el iPod touch son compatibles también. Éstos son algunos de los descubrimientos de Mefeedia: [...]
[...] MeFeedia 刚发布了一份调查数据显示：54% 的网页视频现在都已兼容 HTML5 [...]
[...] for developerslinks for 2010-10-27by delicious on October 28, 2010MvcSiteMapProvider 2.2.0 releasedHTML5 Video Available on the Web – October Update50 Free CSS/(X)HTML Templates – Noupe Design BlogIntroductory Guide to Git Version Control [...]
[...] majority of online video is now HTML5-compliant, according to new research from MeFeedia, showing that web standards — and Apple — are winning the day when it comes to how video is [...]
[...] Webtechnologie zur Darstellung von Videos hat Apple gegen Adobe bereits jetzt gewonnen. Nach aktuellen Zahlen der Video-Suchmachine MeFeedia sind schon 54 Prozent aller Video im Web mit einem HTML5 Video Player abspielbar, das entspricht [...]
[...] [MeFeedia] [...]
[...] yeni yayımladığı rapora göre internette kullanılan videoların %54′ü iPad, iPhone ve iPod Touch ile de uyumlu [...]
[...] neuen Apple-Welt anzupassen. Es hat einige Zeit gedauert, doch der Plan ging auf. Wie eine neue Studie zeigt, haben HTML5-Videos im Oktober erstmals Flash-Clips in Netz überholt: rund 54 Prozent aller [...]
[...] último trimestre superan a las de todos los Mac juntos), el escenario no puede ser más evidente: un estudio de treinta y tres mil sitios de contenidos de vídeo demuestra que el porcentaje de vídeos disponibles en formato HTML5 ha pasado del 10% en enero de [...]
[...] último trimestre superan a las de todos los Mac juntos), el escenario no puede ser más evidente: un estudio de treinta y tres mil sitios de contenidos de vídeo demuestra que el porcentaje de vídeos disponibles en formato HTML5 ha pasado del 10% en enero de [...]
[...] de la web de clasificación de vídeos MeFeedia durante el mes de octubre la cantidad de vídeos de la red disponibles en formato HTML5 se estima [...]
[...] mefeedia ist der Anteil von Videos mit HTML5 auf 54% gestiegen. Jänner 2010 waren es noch 10%. Dieser [...]
[...] internet este acum disponibil in format HTML5 si noi il putem accesa de pe iDevice-urile noastre. Informatiile au fost oferite de o companie care se ocupa cu statistici si din ele observam ca flash-ul inca este [...]
[...] zur Verfügbarkeit von Videos in HTML5 MeFeedia hat eine Auswertung über die Verfügbarkeit von Videos im Web veröffentlicht. Demnach sind [...]
[...] sich auch immer mehr Content-Provider der Nachfrage an. So verwundert es nicht dass mittlerweile 54% aller Videos im Web bereits mit HTML5, mehrheitlich H.264 kodiert, und somit iOS kompatibel angeboten [...]
[...] MeFeedia 刚发布了一份调查数据显示：54% 的网页视频现在都已兼容 HTML5 [...]
Not seen such rubbish in a long time.
“54% of web video is now available for playback in HTML5″ does not mean it’s being played back in HTML5. If you want some meaningful statistics then count how much is actually being played back in HTML5.
I can play the same file back in QuickTime – by your logic that means QuickTime is seeing 54% more adoption too. And since Flash plays H.264 it must have seen a 5x growth too…
Counting how much video is being played back in HTML5 on mefeedia.com would be too subjective. We chose to measure something we have that is unique to us (or at least pretty rare): an extremely diverse range of video sources. We have YouTube to Hulu, Vimeo to DailyMotion, 5min, CBS and around 30,000 different sources indexed. The fact that many video sites have HTML5 playback capabilities is significant, particularly since consumers are accessing content on a variety of different devices nowadays.
Frank, I still don’t understand the rationale here – as Stefan says, measuring the increase in H.264 video just means you are measuring an increase in use of a codec, a codec that Flash can already play. No individual codec has been recommended or ratified in the HTML5 spec, so defining H.264 as ‘HTML5 video’ when currently there are several competing formats (WebM, Theora etc) that currently don’t play in all browsers that support the tag is disingenuous.
Nice headline grab though, you’ve been picked up by all the usual suspects in the Apple ecosphere.
[...] and more than 2X in the past 5 months, according to a report by web video cataloging service MeFeedia today. An estimated 54% of online video is now available in HTML5, generally in addition to [...]
[...] stato misurato da MeFeedia che ormai il 54% dei filmati online sarebbe già disponibile nel formato HTML5 (in gran parte con codifica H.264). [...]
Since Chrome, Opera & Firefox support Ogg Theora;
And Chrome, Opera & Firefox will support WebM in their new releases, what does H264 for Safari and Chrome matter?
I total far fewer users of Apple products than just Firefox installs… content publishers must be nuts missing that user base out.
[...] de la web de clasificación de vídeos MeFeedia durante el mes de octubre la cantidad de vídeos de la Red disponibles en formato HTML5 se estimaba [...]
[...] for web standards continues to wages on, HTML5 is quickly gaining ground over Flash. According to MeFeedia who recently surveyed sites using both Flash and HTML5 to deliver online video, 54% of web video is [...]
[...] Así pues des del pasado Enero de 2010 hasta la fecha actual, el uso de HTML 5 se ha multiplicado por cinco. Más información sobre los datos obtenidos se puede encontrar en aquí. [...]
[...] data from MeFeedia, a video search engine, All Things D reports that 54 percent of Web video is now HTML5 compatible. [...]
[...] sich auch immer mehr Content-Provider der Nachfrage an. So verwundert es nicht dass mittlerweile 54% aller Videos im Web bereits mit HTML5, mehrheitlich H.264 kodiert, und somit iOS kompatibel angeboten [...]
[...] 消息來源 [...]
[...] จากการสำรวจสถิติ ของ MeFeedia ได้พบว่า [...]
[...] for web standards continues to wages on, HTML5 is quickly gaining ground over Flash. According to MeFeedia who recently surveyed sites using both Flash and HTML5 to deliver online video, 54% of web video is [...]
[...] for web standards continues to wages on, HTML5 is quickly gaining ground over Flash. According to MeFeedia who recently surveyed sites using both Flash and HTML5 to deliver online video, 54% of web video is [...]
Would love to see ongoing H.264 vs. WebM reports like this one.
[...] #1 HTML5 Video Available on the Web – October Update [...]
[...] toenemende gebruik van smartphones is volgens MeFeedia verantwoordelijk voor het overgrote deel van de substantiële groei. Dit komt volgens [...]
[...] данным исследования, проведённого Mefeedia, более половины всего H.264-видео в Сети доступно и в [...]
[...] Il sito Mefeedia ha rilasciato ultimamente i risultati del suo ultimo sondaggio da cui risulta che il 54% dei video con codec H.264 è attualmente disponibile in formato HTML5, visualizzabile quindi sugli iDevices Apple. [...]
[...] is on the rise in the world of online video. New research from MeFeedia shows that a whopping 54% of H.264 online video is now available for playback in HTML5, up from 26% [...]
[...] a video search engine, is reporting that “54% of web video is now available for playback in HTML5 (H.264 mostly)”. Up from 10% [...]
[...] [MeFeedia] [...]
[...] último trimestre superan a las de todos los Mac juntos), el escenario no puede ser más evidente: un estudio de treinta y tres mil sitios de contenidos de vídeo demuestra que el porcentaje de vídeos disponibles en formato HTML5 ha pasado del 10% en enero de [...]
[...] that uptake if the content were viewable by only the >15% that use Chrome or Safari? ”Flash remains the dominant player within desktop environments,” and now viewers & publishers have more choices about how to use video online. [...]
[...] dieser quelle HTML5 Video Available on the Web – October Update ! am besten ist allerdings das alle androidler und symbian leute sich so auf ruckelfreies flash [...]
[...] верить свежим исследованиям, проведенным компанией Mefeedia, то подавляющее большинство видео в интернете, а [...]
[...] верить свежим исследованиям, проведенным компанией Mefeedia, то большинство видео в интернете, а именно 54%, [...]
[...] верить свежим исследованиям, проведенным компанией Mefeedia, то большинство видео в интернете, а именно 54%, [...]
Adobe who earlier was opposing the HTML5 standards now they have released the new html5 video widget as well
http://techshrimp.com/2010/10/22/adobe-html5-video-player-widget-announced/
[...] según datos ofrecidos Mefeedia, actualmente HTML5 ha pasado de servir sólo el 10% de los vídeos en la web a principios de este [...]
[...] aktuellen Zahlen der Video-Suchmaschine MeFeedia zeigen sind mittlerweile 54 Prozent aller Videos im Internet mit einem HTML5 Video Player [...]
[...] the battle for web standards continues, HTML5 is quickly gaining ground over Flash. According to MeFeedia, which recently surveyed sites using both Flash and HTML5 to deliver online video, 54% of web video [...]
[...] mejor dicho, acelerado) dicha ola con su decisión, pero de cualquier forma, según un estudio de MeFeedia: el 54% del video en la web ya es compatible con HTML5.Es sorprendente, ya que tan sólo unos meses atrás, en Enero de este año, tan sólo representaba [...]
[...] MEFEEDIA in seinem Blog bekannt gibt stehen inzwischen mehr wie 54% der Videoinhalte im Web als HTML5 zur [...]
[...] claims (or used to claim?) that 75% of all online video was in Flash but a recent study by Mefeedia shows that over 54% of the videos are in fact HTML5, compared to 26% in May 2010 and just 10% in [...]
[...] is sure to be popular on iOS devices, as it provides an viewing solution for the half of all Web video that is still Flash-only. The Android version of the app has sold over 1.5 million copies, so the [...]
[...] is sure to be popular on iOS devices, as it provides an viewing solution for the half of all Web video that is still Flash-only. The Android version of the app has sold over 1.5 million copies, so the [...]
[...] pu vérifier que les utilisateurs ont une forte envie d’avoir un moyen de lire les quelques 50 % de vidéos au format flash disponibles sur Internet et non encore encodées dans un format accessible [...]
[...] pu vérifier que les utilisateurs ont une forte envie d’avoir un moyen de lire les quelques 50 % de vidéos au format flash disponibles sur Internet et non encore encodées dans un format accessible [...]
[...] pu vérifier que les utilisateurs ont une forte envie d’avoir un moyen de lire les quelques 50 % de vidéos au format flash disponibles sur Internet et non encore encodées dans un format accessible [...]
[...] HTML5 Video Available on the Web – October Update. [...]
[...] is sure to be popular on iOS devices, as it provides an viewing solution for the half of all Web video that is still Flash-only. The Android version of the app has sold over 1.5 million copies, so the [...]
[...] It looks like Apple’s vendetta against Adobe’s Flash is gaining traction traction. At the beginning of 2010, just 10% of all online video was available in HTML5 format. But mefeedia did a survey in October and they found that 54% of online video is now available in HTML5 format. The major driver for this conversion is not surprisingly mobile devices. It seems content providers are starting to cater the iPhone, iPad and Android devices. The major hold outs tend to be long video clips such as those found on Hulu, Ustream, Metacase, MySpace etc. These holdouts seems to be focused on business, not technical reasons so they may change soon too. The survey can be found here [...]
[...] HTML5 Video Available On The Web [...]
[...] niezależnymi. YouTube i Vimeo od dawien dawna nie ślą komunikatów o braku wtyczek i tym samym przystosowali ponad połowę filmów w sieci do HTML5. Patrząc na prędkość rozwoju Internetu, na wspomnianą [...]
[...] étude Feemedia constate que le nombre de vidéos disponibles en HTML5 a doublé en 5 mois, 54% des vidéos seraient [...]
[...] to the guys at MeFeedia , HTML5 video use has risen significantly during 2010 – from just 10% of all web videos at the [...]
[...] Los nuevos informes sugieren que el 54% de todos los videos en línea son ahora compatible con HTML 5 (en su mayoría H.264), lo que significa que el IPAD, el iPhone y el iPod touch son compatibles también. Éstos son algunos de los descubrimientos de Mefeedia: [...]
[...] elements by introducing a standardized delivery mechanism. It’s reported that more than 50% of web videos already use HTML5. If you’re concerned about visitors using older browsers that don’t support [...]
[...] in HTML5 as of October of this year, according to a report by web video cataloging service MeFeedia. Are you thinking “that’s not that impressive, 54% is barely more than half”? Then let’s [...]
[...] has increased considerably in 2010 & shows no signs of slowing down. With the growing use of HTML5 & new tablets constantly being launched we expect adoption rates to continue [...]
[...] So certainly this was not just a wake up call for Adobe, in that it has pushed the W3C to take HTML5 to new heights, resulting in an uncharacteristically rapid expansion (for the W3C anyway) of codecs compatibility: In January of 2010 only 10 percent of web video was available to playback in HTML5. By October it was well over 50 percent. [...]
[...] to a blog on HTML 5 hosted by media search engine company MeFeedia titled “HTML 5 Video Available on the Web – October Update,” 54 percent of Web video is now available for playback in HTML 5, twice as much as five months [...]
[...] & Jobs to get rid of Flash for online video. Based on reports, a large percentage of video is already moving to H.264. But with today’s announcement from Google about discontinuing H.264, it looks like Flash is more [...]
[...] But certainly this was not just a wake up call for Adobe, for it has pushed the W3C to take HTML5 to new heights, resulting in an uncharacteristically rapid expansion (for the W3C anyway) of codecs compatibility: In January of 2010 only 10 percent of web video was available to playback in HTML5. By October it was well over 50 percent. [...]
[...] to Oct 2010 statistics from MeFeedia, 54 percent of all Web video was available as being playable in HTML5 during a time. While [...]
[...] blog.mefeedia.com March 29th, 2011 HTML5, Industry News Share stLight.options({ [...]