iPad Video Users
Recently we released some initial numbers for iPad video usage. A couple of weeks on, we are exploring to see if video usage trends for iPad have changed.
The following is based on internal stats from mefeedia.com, including our HTML5 video search (iPad supports HTML5).
Early Trends
We now have 3 weeks worth of data and so far we have discovered that video on the iPad is even more popular now and increasing. Maybe we really are entering a new era of video on the web?
A Few Stats
Bear in mind, iPad was only launched a few weeks ago & this sample is for MeFeedia and MeFeedia Network only.
- iPad is now the 5th most popular mobile device*
*In terms of unique users, trailing only iPhone, iPod Touch, SymbianOS, and Android (in that order)
- iPad users consume 3X as many videos as web users (up from the 2.5X number that we first reported a few weeks ago)
- iPad users spend 4X as long watching videos as web users (up from 3X)
- iPad users consume 5X as many videos as iPhone users (up from 3X)
(Measured by: Google Analytics)
Lack of distractions mean people watch more video, for longer.
Watch More
iPad users love media, games and video in particular. It appears that as users become more familiar with their iPads they are figuring out how and where they can use it & consume video (we can personally confirm that too). ;)
What’s Next?
iPad is shaping up to be a great way to engage and share (in the traditional offline sense) media.
It should be interesting to see how the new iPad 3G affects these stats but we expect the engagement levels to keep increasing as more content becomes available.
As we get more data we will publish some more stats so grab our feed or find us on facebook and we’ll let you know what we find out.
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[...] buying the tablet, they’re using it for video even more than originally thought. According to new data from MeFeedia, the iPad is now the fifth most popular mobile device for viewing video, surpassing BlackBerry [...]
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[...] for unique users after the iPhone, iPod Touch, SymbianOS and the Droid. This data comes from MeFeedia which also claims that iPad users are watching 2.5X more video and 3X longer than on any other [...]
[...] there has been a lot of discussion about iPad usage and HTML5 video, so we did some digging to determine just how much of the video on the Web supports [...]
Very informative website. I was thinking about buying an iPad and now i definitely will!
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