State of the Vlogosphere 2010
Since 2004, MeFeedia has been indexing and tracking video on the web and today we track over 30,000 media sources. Although this is our 3rd State of the Vlogosphere, it is our first since 2007. A lot has changed.
Video Production
Video production numbers are growing rapidly and we’ve seen an explosion in the number of Vlogs since our last report.
In 2007 we tracked 20,000+ vlogs, today we track over 110,000
Source Percentage Changes
With 36%, YouTube is the strongest single source of video (up from 9% in 2007).
- 36% YouTube
- 14% Blip
- 9% Vimeo
- 7% MySpace
- 3% DailyMotion
- 18% Independent publishers
- 13% Other
Recent Trends
- People create YouTube channels every day, but fewer are creating their own video blogs to complement their channels. We expect this trend to continue as long as YouTube grows their on-site monetization tools for content owners.
- For those who go indie, Wordpress is the most popular platform for vlogging.
- International vlog numbers are growing faster than the U.S.
- After English, Spanish-speaking vlog are growing the fastest.
Content Syndication
Many professional vloggers (i.e. those creating web series and other monetized content) post video on their own sites and supplement with syndication on larger networks.
The average pro-vlogger syndicates their video to 3.6 sites.
Generally their top choices include (in order)
With such industry growth, there are an increasing number of options for producing episodic content, including Blip.tv, Episodic, Viddler, Vimeo, Ooyala and Wordpress via Videopress.
Recent Trends in Syndication
Feedburner is no longer the “default” syndication mechanism and over the past few years MRSS tools have become much more sophisticated.
Popular video sharing sites such as YouTube and DailyMotion offer an MRSS for each user. Additionally, Videopress and other independent platforms now offer MRSS feeds built-in.
Finally, automated posting and tracking tools such as TubeMogul and Hey!Spread have gained popularity as they provide content creators a “produce once, post everywhere” model that saves them time.
Video Consumption Trends
The growth in video consumption on mobile platforms was one of the fastest (in order).
IPhone was the fastest growing mobile device for watching video and highest video consumption (by 6x) – largely fueled by the built-in YouTube support of the iPhone.
Other stats
- 1024×768 is most popular screen resolution (40%), followed by 1280×800 (20%), 1280×1024 (10%)
- Playstation 3 is most popular for TV viewing, followed by the Nintendo Wii.
- The average watch time for short-form is 1:15 min and the average for long-form is 8:50 min.
- People are watching more short-form than long-form video.
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Keeping Track Of It All
MeFeedia collects and catalogs video feeds from across the web. Any video can be added to our network by simply submitting the MediaRSS feed.
[...] search and discovery site MeFeedia this morning released its first State of the Vlogosphere report since 2007. The main take-away: video blogs have exploded since the last update, but most [...]
[...] and other indie video producers turn to YouTube first to publish their work, according to a new State of the Vlogosphere report from Mefeedia. No big surprise here, but compare it to Mefeedia’s first report from early [...]
[...] State Of The Vlogosphere 2010. 5 January 2010 Mefeedia. State of the Vlogosphere 2010. [...]
[...] released its State of the Vlogosphere today, noting that 70% of vloggers are using the 5 video host sites, with (not surprise here) [...]
interesting to see that “Wordpress is the most popular platform for vlogging”, because I like WordPress very much.
[...] a quick note (and a placeholder for future reference), the State of the Vlogosphere 2010 has been released by [...]
[...] MeFeedia heeft recentelijk de ‘state of the vlogosphere 2010’ rapportage gepubliceerd waarin ze de vlogger (video blogger) in kaart brengen. De vorige versie stamde uit 2007 dus het was tijd voor een update. Wat we zien is niet verwonderlijk: YouTube is dominant bij vloggers, Blip.tv neemt de tweede plaats in. Dat is echter wel anders dan in 2007: toen gebruikte vloggers vooral de eigen middelen om video te publiceren. [...]
[...] Frank, “State of the Vlogosphere 2010,” MeFeedia, January 2010 Share and [...]
From 20,000 vlogs to 110,000 vlogs in just a few years – amazing growth.
Also interesting to see that although more and more people are creating Youtube channels, they are not going on to create their own videoblog to complement it. This is something they should still consider creating – it pays to have a branded website for your content which you can have complete control over.
[...] Frank Sinton, “State of the Vlogosphere 2010,” MeFeedia, January, 2009 Share and [...]
[...] driekwart online video’s staat op vijf websites Het Amerikaanse online videoplatform Mefeedia publiceerde onlangs hun derde onderzoek over de ontwikkelingen van internetvideo. Niet onverwacht [...]
[...] van Maanen – 9 januari 2010 Vandaag vielen mij twee zaken op. Een onderzoek van videoplatform MeFeedia over online video in 2009 en een goed opiniestuk van Herbert Blankesteijn over online video en de [...]
[...] @laurux: state of the vlogosphere: http://blog.mefeedia.com/vlog-2010 [...]
[...] Fuente: blog.mefeedia.com [...]
[...] content on the web. Aside from self-hosted video, the five most popular platforms, according to Mefeedia’s State of the Vlogosphere, [...]
Vlogs are starting to go insane. I think that they will surpass blogs in about 5 years. The way camera phones have been coming out latley it will be a point, shoot, upload and your on the web. We even saw the vlogs.mobi was selling there domain name or it looks like it is in a very big auction.
Go vloggers
Toney
[...] As a video search engine, we occasionally analyze the MeFeedia index for recent trends in web video. [...]
interesting to see that “Wordpress is the most popular platform for vlogging”, because I like WordPress very much.